One-Stop Marketing Solution
Innovative Campaigns + Data Driven Strategies
One-Stop Marketing Solution
Innovative Campaigns + Data Driven Strategies
My Story
Cornell University, B.S. & M.P.S in Marketing
I believe every brand has a unique value, and my passion lies in bringing that value to life in a way that customers buy ino. A well-crafted brand presence—especially on social media—shapes how customers perceive its worth and ultimately determines how much they’re willing to pay. My expertise lies in helping businesses stand out, connect with their audience, and turn their presence into profit.
With 4+ years of experience, I’ve worked across industries—including beauty, healthcare, media, entertainment, and tech—crafting strategic marketing solutions that drive real impact. I’ve also helped foreign brands successfully break into new markets and seize untapped opportunities.
Currently as an Integrated Marketing Manager at TikTok, I've driven a 35% increase in social engagement for a 1.3M follower social account and spearheaded high-profile brand campaigns that outperformed historical benchmarks. I look forwar to taking your brand to new heights.
My Skills
MARKETING CAMPAIGN STRATEGY
Data-driven social media advertising and digital strategy, leveraging Google Analytics, paid search, display ads, social media, and email marketing to maximize reach and conversions.
CREATIVE CONTENT STRATEGY
Strategic content creation with compelling storytelling and tailored messaging, designed to engage audiences, drive traffic, and generate high-quality leads.
SOCIAL MEDIA STRATEGY
Design and execute data-driven social media campaigns across platforms (Instagram, TikTok, LinkedIn, Facebook, Yelp, etc) by leveraging in-depth research, competitive benchmarking, and targeted messaging. My approach drives meaningful engagement and boosts online visibility, ensuring brands connect with their ideal audience and achieve measurable results
PUBLIC RELATIONS
Strategic planning and execution of PR initiatives, including crafting media press copy, developing targeted communications, and managing influencer collaborations and creator outreach. I design campaigns that build brand reputation, foster relationships with key media and influencers, and drive customer engagement.