Social Media

100% success rate in expanding social presence and amplifying brand awareness:

• Increased impressions and reach
• Increased organic engagements
• Increased organic followership
• Increased lead rates

I combine a deep understanding of internet culture with platform-native fluency to craft social-first strategies that resonate. By blending creative storytelling with real-time trend analysis, I develop campaigns that drive measurable engagement. My expertise lies in audience segmentation and insight-led messaging that not only builds brand equity but also cultivates authentic, lasting connections between brands and their communities.

I ground every strategy in data. With a sharp eye for social analytics, I transform performance metrics into clear, actionable next steps that elevate brand presence across platforms. Whether it's post-campaign reporting or real-time optimization, I ensure continuous improvement - driving smarter content decisions and long-term growth.  Most recently, I helped increase a brand’s video engagement rate by 40% within one quarter by identifying key audience behaviors and refining content strategy in real time. 

By leveraging social listening tools and platform insights, I identify opportunities to deepen relationships, amplify brand advocates, and humanize the brand voice. I have a proven track record of driving follower growth and increasing brand loyalty through thoughtful, insight-led community engagement strategies.