Full-Funnel Marketing Solutions
Social Media Strategy | Content Development | Community Engagement
Full-Funnel Marketing Solutions
Social Media Strategy | Content Development | Community Engagement
TikTok, Integrated Marketing Manager & Cornell University, B.S. & M.P.S in Marketing
I believe every brand has a unique value, and my passion lies in bringing that value to life in a way that customers buy into. A well-crafted brand presence - especially on social media - shapes how customers perceive its worth and ultimately determines how much they’re willing to pay. My expertise lies in helping businesses stand out, connect with their audience, and turn their presence into profit.
I bring cross-industry marketing expertise - spanning beauty, media and entertainment, and tech startups - paired with hands-on experience across core disciplines including social media strategy, community-driven campaign, and go-to-market strategy. With a track record of helping brands break into new local markets, I specialize in nurturing and generating marketing leads through a data-informed approach that leverages industry insights for scalable, sustainable growth.
Currently as an Integrated Marketing Manager at TikTok, I've driven a 50% increase in social engagement for a 1.5M follower social account and spearheaded high-profile brand marketing initiatives that outperformed historical benchmarks. I look forwar to taking your brand to new heights.
My Skills
TAILORED CONTENT STRATEGY
Strategic content creation with compelling storytelling and tailored messaging, designed to engage audiences, drive traffic, and generate high-quality leads.
SOCIAL MEDIA STRATEGY
Design and execute data-driven social media campaigns across platforms (Instagram, TikTok, LinkedIn, Facebook, Yelp, etc) by leveraging in-depth research, competitive benchmarking, and targeted messaging. My approach drives meaningful engagement and boosts online visibility, ensuring brands connect with their ideal audience and achieve measurable results
CAMPAIGN STRATEGY
Data-driven social media advertising and digital strategy, leveraging Google Analytics, paid search, display ads, social media, and email marketing to maximize reach and conversions.
PUBLIC RELATIONS
Strategic planning and execution of PR initiatives, including crafting media press copy, developing targeted communications, and managing influencer collaborations and creator outreach. I design campaigns that build brand reputation, foster relationships with key media and influencers, and drive customer engagement.